A writer by trade and inclination, I am at times the consummate collaborator, at others a cloistered seeker, completely dedicated to the pursuit of that exceptional insight or transcendent turn of phrase. I like nothing more than exhaustively researching a particular brand puzzle to tease out novel insights that I can then spin into creative ideas and useful objects. I have significant shopper, retail, digital and promotional chops, as well as experience in content and brand advertising. I eagerly await helping you solve your most pressing strategic or creative conundrums.
Krishna Williams
kjwilliams74@gmail.com
Objective: To work for a visionary company where forging consumer connections through smart and strategically sound interactions is the bottom line.
Education: BS, School of Business, Marketing, 1995 University of Colorado, Boulder.
Skills: Proficiency developing advertising and shopper marketing programs; digital, retail, social, TV, radio, OOH, promotions, experiential, and interactive.
Experience:
Associate Creative Director
The Integer Group\TBWA: 2019–2021
Clients include: Loctite and Mars/Wrigley Brands.
Responsibilities: managing junior team members, strategic planning, concepting, writing, producing, editing and selling ideas to clients.
Senior Copywriter
The Integer Group\TBWA: 2006–2018
Clients include: Kellogg’s, Jack Links, Blue Moon, Miller Lite, Molson Canadian, Coors, Keystone Light, and Old Spice.
Responsibilities: mentoring junior team members, strategic planning, concepting, writing, producing, shooting, editing and selling ideas to clients.
Copywriter
Integer: 2001– 2005
Clients include: Coors Light, Denver Art Museum, and Alzheimer’s Association.
Responsibilities: concepting, writing, recording, editing and selling ideas to clients.
Junior Copywriter
Integer: 1998–2000
Clients include: Qwest, Coors Light Regions, and Red Cross.
Responsibilities: concepting and writing.
Peace Corps Volunteer
Mauritania, West Africa: 1995–1996
Executed health awareness marketing campaigns in conjunction with host country government ministers and international aid organizations.
References: Available on request.
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