Kellogg’s Comeback
After 115 years the brand’s relationship with its customers had grown a little stale. Cheaper store brands were stealing share on the low end and more exciting snacking and breakfast options were taking profits off the top. Boxed in with nowhere to go, Kellogg’s needed help reconnecting with a new generation of consumers.
CAPTAIN AMERICA: CIVIL WAR VR
The Kellogg’s Captain America: Civil War Virtual Reality program forged a deep connection with consumers through a one-of-a-kind brand experience featuring virtual-reality technology. The program drove increases in both display and lift on key brands vs. year ago and delivered nearly a two-to-one ROI nationally.
FRESH IDEAS FOR BREAKFAST
Our directive was to combat the five-year decline in cereal sales at Meijer. Our team helped Kellogg’s inspire Meijer shoppers to see cereal differently with exciting, healthy, and seasonally relevant recipe ideas. Innovative displays holding Kellogg’s cereals and fresh fruit pushed the boundaries at Meijer. The platform resulted in one of the best weeks for sales, conversion, and ROI, and is an example of a best-in-class partnership between a retailer and manufacturer.