Let the Booing Begin.
Rather than focus on traditional Halloween activities, the team knew there was an opportunity to elevate an up-and-coming seasonal trend that Mars/Wrigley and Walmart could introduce to the masses. This burgeoning cultural phenomenon, known as “Booing”, was already gaining traction in suburban neighborhoods across America. We transformed Booing from a little-known cultural trend into the most successful, Halloween sales-driving event in Walmart history.
My Role: Concept & Ideation | Copywriting